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THE VAR ON CAMPAIGN

With its breathtaking natural wealth, the Var department, spurred on by the Southern Region, is being honored and highlighted in an unprecedented communication campaign: “Le Var, plein sud !”

The figures are clear, the Var is and remains the leading French tourist destination behind Paris: 9 million tourists come there each year. Despite this success, he sometimes suffers from a dilettante image, which is often overused. The description offered by the region on the website On a tous besoin du sud is enough to restore reality: “Dream beaches and coves, unspoiled nature, vineyards and thousand-year-old heritage, gourmet products, generous hospitality, cradle of the French Riviera... “. “The southernmost department of Provence” indeed enjoys remarkable assets, which are perfectly highlighted in the visuals and the advertising spot broadcast throughout the summer on major national channels.

Campaign goal number one: limit the impact of the health crisis on tourism. It is difficult to say whether there has been a cause and effect link, but the Regional Tourism Committee (CRT PACA) has already announced that the number of national tourists has increased by nearly 20% for the 2020 season. But let's not forget that although the Var is above all renowned for being a prime summer tourist destination, it offers an exceptional living environment, which can be enjoyed all year round!

Discover all of our prestigious properties listings in the Var

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