Off-market real estate: the choice of discretion
The off-market, or hidden property market, is becoming increasingly attractive. In the high-end sector and in a situation where demand is greater than supply, it is an interesting alternative, both for sellers and buyers. Here are some explanations.
Off-market" real estate literally refers to properties that are "off the market", or confidential. By definition, an off-market property is therefore a house (or a flat) that is not marketed via traditional communication channels: these properties do not appear in online advertisements, in magazines dedicated to real estate and do not benefit from any other advertising.
The off-market often concerns exceptional properties, therefore rare and highly sought after, but not only. Today, the off-market represents 5 to 10% of property sales in France. This proportion explodes in the middle of the high end of the market: it can reach up to 60% of total offers in the most sought-after areas.
The concept is above all advantageous for sellers: without a photo published on the web or in a catalogue, it ensures discretion and allows a confidential sale. Most of the time, the selling price is not even revealed. The other significant advantage is that this approach allows the property to be tested on the market with a first selection of hand-picked potential buyers (generally the best profiles, i.e. an affluent, reactive and demanding clientele). Once the first reactions have been collected, its value can be adjusted or improvements made. The property can then be marketed in its best presentation and at its right price, guaranteeing a quick sale.
For buyers who have made themselves known to the agency, the main advantage is the confidentiality guaranteed by the off-market. The competition is therefore less fierce because of the reduced number of buyers. This ensures that you will be among the first to discover new properties and that you will become the owner of a rare and exclusive home, in a word: unique.
Although it is common to think that the off-market real estate market is based on "word of mouth", the reality is quite different. It is indeed important, not to say essential, to entrust your property to an agency that has an excellent network and a quality address book. This is the case at Sanhen Properties: our local and international experience allows us to have a vast network of high-level contacts with adequate financial capacities that have been verified. We select the property seekers whose life plans best match your property, contact them as a matter of priority and organise in-situ or virtual visits, depending on their availability, 7 days a week and 24 hours a day to accommodate the time difference between the two places. The work is then done in complete discretion and the sale is often concluded quickly. Our knowledge of the legislation and regulations in force also ensures that we are able to provide support in complete confidence, without risk, and in compliance with the rules.
Do not hesitate to contact us for more information.
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