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RENT 2021: focus on the real estate trends of tomorrow

The RENT exhibition is a must for real estate actors. So we went to meet the startups of the "proptech", which offer the latest technological solutions and innovative products to support the digital transformation in the sector.

The stakes are high as we seek to remain at the cutting edge of technology to adapt to emerging consumer trends. An opportunity to take stock of the latest technological trends and to open a door on the tools of the real estate consultant of the future!

Our favourite for this ninth edition: an immersive augmented reality solution capable of projecting you into a modified universe during the physical visit of a property; at selected places in the house, a virtual model (terrace, veranda, fittings, etc.) is overlaping on the reality seen by the camera of a digital tablet! In the same vein, Virtual Home Staging, which we already use regularly, is evolving and offers more advanced functionalities for interior and exterior refurbishments as well.

Artificial intelligence and global data (Big Data) are opening up new horizons in terms of detecting properties for sale in urban areas or in terms of identifying potential for new construction ("hollow spaces"). Software dedicated to the management of real estate transactions and rentals are not left behind and are adopting the format of packaged solutions to expand the range of functionalities specific to customer management.

It should also be noted that the real estate diagnostic assistance services are complemented by a more detailed analysis of the surrounding risks.

Welcome to the future!

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